Author Chae J. Pak
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Chae’s passion for the last 12 years has been the Internet. Most recently, he has taken on a 3-year investigation into online reputations. While immersed in social business during his day job at Jive Software, the industry-leading Social Business Software provider, Chae spent the evenings and weekends researching and analyzing how a reputation online is an integral part of building and managing a successful brand.
The substantive research project was immediately recognized and converted into an e-Briefing, which is a snapshot of the in-depth research paper.
Although it was heavily focused on the enterprise brand, the fundamental constructs remain core and seamlessly apply to the modern business professional.